I’ll never forget the moment when I first heard Royals by Lorde. Steff and I were in the car. As I tend to do, I flip between radio stations playing all different types of music. Stopping on our local alternative rock station, I was caught off-guard by the sounds of Lorde’s harmony over 808 drums. “Why is this station playing this song?” I asked. “No idea,” Steff replied.
Since then, it’s not just our alternative station playing it. Come to our neck of the woods and you can find Royals on our urban station, pop stations, rock stations and even our adult contemporary station. She’s managed to create what I call a ‘genre-neutral hit’.
In Third Person 