As an advertising industry professional by day, I hear my clients sometimes refer to something they call the opportunity budget. This bucket of money is meant to fund other marketing communications initiatives that are outside of the core plan. For instance, this could be used to promote a product that wasn’t originally going to get any marketing support. Or, this could be used to provide additional support to an existing plan.

As a gaming enthusiast, this concept is one that I apply to my spending habits. There are games that I know I’ll be buying within a given year that I can plan to purchase when the time comes. Then there are the games that I buy that deviate from that plan. In particular, these opportunity cost games are titles that I pick up as a means of expanding my horizons.
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