Long before I became personally invested in the Pokemon Trading Card Game, I was familiar with the pack opening formula. Steff introduced me to this style of content a few years back when she would watch UnlistedLeaf, one of the largest creators when it comes to this type of Pokemon pack-opening content.
Even though I knew nothing about the card game, I enjoyed the inherent adrenaline loop. As each card was presented, the tension would build for what rare card was at the end of this pack. Then the rare would get revealed and the adrenaline would be released, whether the card ended up being flashy or not. Our interest in the content grew to the point where we would buy packs from the Dollar Store to create our own budget version of the experience.
Since then, this type of content has exploded in popularity due to the pandemic and Logan Paul joining in on the action among other factors. The hype is so fierce that card supply at stores is strained at best (or nonexistent at worst).
Furthermore, I myself have gotten into the game. Looking at this content again from the lens of a new player, my feelings towards this content has evolved.