Ever since she got a Wii for Christmas last year, I’ve noticed that my girlfriend looks at Ubisoft in a very positive light. She as built up quite a collection of Wii games for herself, many of them published by Ubisoft. Thanks to her positive experiences with Ubisoft games, she’s become a Ubisoft fan in the same way that I’m a fan of Capcom. When she sees that Ubisoft logo on the game box, she expects that game to be good. When we visited the Ubisoft booth at Fan Expo, she was hyped to receive a promo code on Ubisoft games and tried to cash it in the moment we got back to the hotel. To her disappointment, it didn’t work on pre-orders and she’d already bought every other Ubisoft game she wanted.
How did Ubisoft win her over to the point where she equates their brand with good games?
In Third Person 