Why It’s Okay to Quit Streaming (And What You Can Do to Break Through) #BloggersWhoStream

[This post is part of a blogging collaboration by Later Levels and Hundstrasse called #BloggersWhoStream. Make sure to give them both credit and follow the hashtag on Twitter for more posts from the community!]

When it comes to streaming, I value the human connection that can be created during a show above all else. It’s incredible when viewers from around the world come by to talk about mutual interests, partake in healthy debates, share life stories, and provide support for one another. It doesn’t take much for this magic to happen, as some of my most memorable streams involved just one viewer in the chat.

Creating that human connection is difficult when streaming to an empty room. For most, the room is empty more often than not. This is a top-heavy medium where the majority of the audience watches just a handful of creators. It’s so uneven that about 89% of active streamers average less than three viewers a stream.

Furthermore, the top 5,000 streamers garner 74% of all watch time. With over 3,000,000 active streamers per month, that leaves 99.84% of active streamers with only 26% of the watch time pie. This creates an environment where tens of thousands of streamers are broadcasting to zero viewers at any given time. Just with Fortnite alone, sort by streams with the lowest viewer counts first and you’ll unearth thousands of streamers without a viewer.

I’m not immune to this phenomenon. There are times when my viewer counter stays at zero for the duration of a stream. It’s actually an improvement over 2017, where I pretty much went the entire year without anyone noticing me. Even so, the feeling of opening yourself up to the world and no one caring is…one of the most demoralizing experiences I’ve gone through as a creator.

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