Girlfriend Gaming: How Ubisoft Won Her Brand Loyalty

Ever since she got a Wii for Christmas last year, I’ve noticed that my girlfriend looks at Ubisoft in a very positive light. She as built up quite a collection of Wii games for herself, many of them published by Ubisoft. Thanks to her positive experiences with Ubisoft games, she’s become a Ubisoft fan in the same way that I’m a fan of Capcom. When she sees that Ubisoft logo on the game box, she expects that game to be good. When we visited the Ubisoft booth at Fan Expo, she was hyped to receive a promo code on Ubisoft games and tried to cash it in the moment we got back to the hotel. To her disappointment, it didn’t work on pre-orders and she’d already bought every other Ubisoft game she wanted.

How did Ubisoft win her over to the point where she equates their brand with good games?

Continue reading

Girlfriend Gaming: Dance on Broadway Review

Dance on Broadway is a very interesting game. When Ubisoft scored huge with Just Dance, there was no question that they would capitalize on that success. What I didn’t see happening though, was Ubisoft creating a dancing game based on Broadway musicals. I’m not sure if there are enough aspiring Broadway dancers that want to live out their Hairspray dreams through a Wii game to justify this game’s existence.

Even my girlfriend, who just so happens to be a fan of Just Dance and musicals, was reluctant to pick this up. With only 20 songs on the disc, it’s not easy to justify picking this up at regular price. Thanks to a Wal-Mart sale that took 50% off the regular price, she now owns it and we’ve strutted and shimmied our way through a number of show tunes. I haven’t played through every song, but I think I’ve played enough to say if this one deserves a standing ovation or whether it should exit stage left.

Continue reading