In 2011, no video game trailer made more waves or garnered as much attention as the Dead Island announcement trailer. As far as video game trailers go, this haunting and beautiful piece is one of the best video game trailers ever made. Thanks to this trailer, the game built up a tremendous amount of pre-release buzz and ultimately sold really well.
Say what you will about the quality of the trailer, but the Dead Island announcement trailer captures a lot of what I hate about video game marketing and advertising. I’ll take this a step even further and say that due to the business practices behind the creation of most video game trailers and commercials, I actively avoid watching them.