Streaming to zero viewers isn’t something to be ashamed of. Roughly 88% of active streamers have an average concurrent viewership of 0-5 viewers. Many in that group never see viewers at all. It took me about a year of floundering on YouTube, Facebook, and Twitch before finally finding my footing above the 0-viewer threshold.
For those who have ambitions of climbing out of that hole, maybe I can help? Though I certainly don’t have the experience or wisdom to help you become the next Ninja, the experience I do have may be enough to get you past 0-viewer Andy status.
Using the site nobody.live for reference, I decided to watch over 100 0-viewer streams and make note of some common factors that could be holding these streamers back. Here are some common challenges I noted and some potential solutions for overcoming them!
Why should anyone watch your stream?
I know I might come off as a jerk for asking, but it’s a serious question all streamers with ambitions of growing have to answer. Myself included. Streaming is a highly-crowded, hyper-competitive, and top-heavy space where zero viewers is the norm for most.
Furthermore, there are inherent challenges that come with consuming live streaming content versus anything else online. Asking someone to carve out hours of their day to go to your channel and engage with you through the chat is way harder to do than to watch a much shorter YouTube video or view a social media posts that get propagated in other people’s feeds. All of this makes live streaming as a medium one of the most difficult forms of online content to consume.
If you want potential viewers to make that effort, you have to provide them with value equal to or exceeding the effort they put into watching you. Let’s talk about our value as live streamers and what we can do to make our streams more valuable.