Create a Twitch or YouTube Stream Worth Watching By Offering Meaningful Value

Why should anyone watch your stream?

I know I might come off as a jerk for asking, but it’s a serious question all streamers with ambitions of growing have to answer. Myself included. Streaming is a highly-crowded, hyper-competitive, and top-heavy space where zero viewers is the norm for most.

Furthermore, there are inherent challenges that come with consuming live streaming content versus anything else online. Asking someone to carve out hours of their day to go to your channel and engage with you through the chat is way harder to do than to watch a much shorter YouTube video or view a social media posts that get propagated in other people’s feeds. All of this makes live streaming as a medium one of the most difficult forms of online content to consume.

If you want potential viewers to make that effort, you have to provide them with value equal to or exceeding the effort they put into watching you. Let’s talk about our value as live streamers and what we can do to make our streams more valuable.

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Assorted Clips Relating to Video Game Streaming and Streaming Advice

During a recent Tetris 99 stream, we had a spirited discussion about how to improve as a streamer on Twitch. There was enough interesting conversation from that stream that I felt it was best to break out those clips into a separate post!

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