Streaming to zero viewers isn’t something to be ashamed of. Roughly 88% of active streamers have an average concurrent viewership of 0-5 viewers. Many in that group never see viewers at all. It took me about a year of floundering on YouTube, Facebook, and Twitch before finally finding my footing above the 0-viewer threshold.
For those who have ambitions of climbing out of that hole, maybe I can help? Though I certainly don’t have the experience or wisdom to help you become the next Ninja, the experience I do have may be enough to get you past 0-viewer Andy status.
Using the site nobody.live for reference, I decided to watch over 100 0-viewer streams and make note of some common factors that could be holding these streamers back. Here are some common challenges I noted and some potential solutions for overcoming them!
Why should anyone watch your stream?
I know I might come off as a jerk for asking, but it’s a serious question all streamers with ambitions of growing have to answer. Myself included. Streaming is a highly-crowded, hyper-competitive, and top-heavy space where zero viewers is the norm for most.
Furthermore, there are inherent challenges that come with consuming live streaming content versus anything else online. Asking someone to carve out hours of their day to go to your channel and engage with you through the chat is way harder to do than to watch a much shorter YouTube video or view a social media posts that get propagated in other people’s feeds. All of this makes live streaming as a medium one of the most difficult forms of online content to consume.
If you want potential viewers to make that effort, you have to provide them with value equal to or exceeding the effort they put into watching you. Let’s talk about our value as live streamers and what we can do to make our streams more valuable.
Streaming to zero viewers is an experience that is surprisingly common. 95% of streamers on Twitch average 0-5 concurrent viewers per stream. Even so, it doesn’t make the sensation sting any less. I don’t blame anyone for quitting because they don’t like streaming to an empty room. The whole point of streaming is to share that experience with others. When there isn’t a demand for it, what’s the point of carrying on?
I know this darkness all too well. During my first year of streaming, I bounced around between YouTube, Facebook, and Twitch. My viewer count was basically zero the entire time. Didn’t even get a single message in the chat. And it wasn’t like I was streaming once in a blue moon. I streamed more back then. Extra time didn’t help one bit.
With hundreds of hours logged in the void, what kept me going? And what can you learn from my trials and tribulations?