For almost the entirety of my content creation career, I have been fairly aimless in my approach. The content I created would jump between games, genres, and even mediums (board games and comics), as I simply made what I wanted at the moment I was ready to create something.
This has served me well in the sense that I had no shortage of material to work with in order to make something personally fulfilling, but it’s a real struggle for audiences to stick with my work. Most people don’t want read a review about Yoshi’s Crafted World, followed by a live stream VOD of Rogue Company, followed by a video about my goals for collecting board games, followed by a guide on how to set up your microphone for streaming. Without any real focus, the only people who truly followed my work were those who really like me as a person, as I was the only common thread between a disparate set of subject matter.
I’ve always known this was a problem if growing In Third Person was ever to be a priority for me. However, I always chose my personal fulfillment first. This led to me being happy with creating content of any sort at my leisure at the expense of growth. I was content with that reality.
…and then I stumbled on the Pokemon Trading Card Game.
One of my favourite non-gaming corners of Twitch to visit is the music section. From musicians showcasing their talents, to producers talking shop about the creative process, to DJ sets that give me something to listen to for extended sessions, there’s a lot of entertainment to be had here.
I also think there’s a lot that we as game streamers can learn from music streamers, even if we don’t have a musical bone in our bodies.
Earlier this year, YouTube launched its Shorts video format. YouTube Shorts are vertically-oriented videos with a browsing mechanism similar to TikTok. Even in this early stage, a number of creators have greatly expanded their reach through this new format.
With YouTube being a priority for me, I decided to start making videos within the Shorts format. I was already making clips for Twitter and Instagram, so making YouTube Shorts was simply a matter of reformatting them for a vertical screen.
As it turns out, that YouTube Shorts vertical format is also same as TikTok. Though I’ve been reluctant to support more platforms with my content, I figured that if I’m going to make vertically-oriented clips for YouTube anyway, why not also post them on TikTok for greater reach with little extra effort?
Thus far, not much has come out of YouTube Shorts. TikTok though…
Streaming to zero viewers isn’t something to be ashamed of. Roughly 88% of active streamers have an average concurrent viewership of 0-5 viewers. Many in that group never see viewers at all. It took me about a year of floundering on YouTube, Facebook, and Twitch before finally finding my footing above the 0-viewer threshold.
For those who have ambitions of climbing out of that hole, maybe I can help? Though I certainly don’t have the experience or wisdom to help you become the next Ninja, the experience I do have may be enough to get you past 0-viewer Andy status.
Using the site nobody.live for reference, I decided to watch over 100 0-viewer streams and make note of some common factors that could be holding these streamers back. Here are some common challenges I noted and some potential solutions for overcoming them!
Establishing a presence on Twitch is one of the most daunting challenges I’ve ever faced as a content creator. If you’ve tried your hand at streaming, you too may know the hardships that come with standing out in a sea of other streamers.
I don’t have all the answers, and admittedly, I was largely rambling about streaming stuff while playing Overwatch. However, I do go over a number of challenges that aspiring streamers face and ways of growing your platform! Check out these videos for my insights!