My Experiences with Starting a Gaming TikTok

Earlier this year, YouTube launched its Shorts video format. YouTube Shorts are vertically-oriented videos with a browsing mechanism similar to TikTok. Even in this early stage, a number of creators have greatly expanded their reach through this new format.

With YouTube being a priority for me, I decided to start making videos within the Shorts format. I was already making clips for Twitter and Instagram, so making YouTube Shorts was simply a matter of reformatting them for a vertical screen.

As it turns out, that YouTube Shorts vertical format is also same as TikTok. Though I’ve been reluctant to support more platforms with my content, I figured that if I’m going to make vertically-oriented clips for YouTube anyway, why not also post them on TikTok for greater reach with little extra effort?

Thus far, not much has come out of YouTube Shorts. TikTok though

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Lessons Learned from Creating YouTube Content

My big goal for In Third Person in 2020 was to establish a presence on YouTube. Though my channel has been in existence for over a decade, creating content optimized to work on that platform has eluded me.

For a few months, I was on a roll. Then the pandemic hit. Then I got a new PC. Then a bunch of other stuff came up and the project fell by the wayside.

Maybe I didn’t get all the way towards my goal. But I made forward progress and learned so much along the way. Here are some of the lessons I’ll take with me going forward.

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Content Creation and Load Management

One of the trendiest phrases in NBA jargon is “load management”. This is the practice of forcing healthy players to sit out regular season games as a means of keeping them fresh for the playoffs. Though it’s a touchy subject – as it devalues the NBA season while robbing paying fans of their opportunities to see the best players at times – we’re starting to see the potential benefits in this strategy. Case in point: Kawhi Leonard on the Toronto Raptors this past season.

Coming off the previous season where he only played 9 out of a possible 82 games due to injury, the Toronto Raptors put Kawhi on an aggressive load management program to keep him fresh. Instead of playing all 82 games, he played about 60, while skipping at least one of two games that were scheduled on consecutive days. Kawhi might have been visibly limping by the end of this past season, but he had enough gas in the tank to lead the Raptors to their first ever NBA championship. Though we’ll never know for certain, there’s a chance his body would have broken down prematurely had he played the season in full.

While I am not a superstar basketball player, applying the concept of load management to the way I manage In Third Person may not be a bad idea.

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10 Years of In Third Person: Growing Pains

2018 was a year of growth for In Third Person. From expanding to Twitch, to ramping up my social media presence, to connecting with friends old and new, to raising money for children in need as part of Extra Life, the In Third Person experience ballooned dramatically. Coming from a place where I created and maintained the blog for the nine previous years with no ambitions of reaching an audience beyond myself, it was definitely a shock to the system.

In fact, it’s a shock that I’m still reeling from well into 2019. Despite the many successes of last year, I can’t shake this sense of unease that has taken over me when thinking about what this passion project has become. After lots of introspection and a private conversation or two with others about this dilemma, I finally think I know the root issue.

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Closing Out 2018

As the clock strikes midnight tonight, we will bid farewell to 2018. It’s been an eventful one for the In Third Person experience, as I made great strides in expanding beyond the site. Here a few noteworthy things that went down this year!

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Having a Different Opinion is Okay

Seemingly every few days, I run into threads on ResetEra, Twitter, and other places where gaming conversations take place where gamers ask for help in finding enjoyment in a popular or critically-acclaimed game. While there are rare instances when someone is actually doing something wrong that prevents them from seeing a game in its best light, most of the time it’s simply a matter of taste. When did having a unique perspective become problematic?

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My crappy Twitter account and the larger discussion about maintaining the In Third Person experience

Oh you didn’t know In Third Person has a Twitter account? I don’t blame you.

When I first started the blog in 2009, I set up a Twitter account to take advantage of being able to post from the blog to Twitter automatically. From then on, it was nothing more than a content-posting robot. For that handful of people that have subscribed to my Twitter feed over the years in spite of this, thank you. Also, why would you subject yourself to that?!

It’s emblematic of how I’ve handled external platforms until fairly recently. External platforms like Twitter, Facebook, YouTube, Instagram, and Twitch were afterthoughts. Nothing more than platforms with functions that could help enhance the experience on my site. To a certain extent, I still don’t know how engaged I want to be on those, as external outreach isn’t necessarily a priority for me. However, being a spam machine isn’t a good look regardless.

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Social vs. Gaming: Why I Haven’t Jumped Into the Social Games Scene

I love social media. I am a long-time blogger, active Facebook and Twitter user, and enjoy the technologies so much that I pursued a career in which I could work with these technologies on a regular basis. I currently work in the digital/interactive advertising business, where leveraging social technologies to improve our clients’ position in the marketplace is part of my everyday life.

Combined with my love of games, I should be all over social games like FarmVille, Mafia Wars and Foursquare. This couldn’t be farther from the truth. As of now, I have no personal interest in playing any social games. It’s not the social elements that turn me off to the scene; it’s the gaming part.
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