Content Creation and Load Management

One of the trendiest phrases in NBA jargon is “load management”. This is the practice of forcing healthy players to sit out regular season games as a means of keeping them fresh for the playoffs. Though it’s a touchy subject – as it devalues the NBA season while robbing paying fans of their opportunities to see the best players at times – we’re starting to see the potential benefits in this strategy. Case in point: Kawhi Leonard on the Toronto Raptors this past season.

Coming off the previous season where he only played 9 out of a possible 82 games due to injury, the Toronto Raptors put Kawhi on an aggressive load management program to keep him fresh. Instead of playing all 82 games, he played about 60, while skipping at least one of two games that were scheduled on consecutive days. Kawhi might have been visibly limping by the end of this past season, but he had enough gas in the tank to lead the Raptors to their first ever NBA championship. Though we’ll never know for certain, there’s a chance his body would have broken down prematurely had he played the season in full.

While I am not a superstar basketball player, applying the concept of load management to the way I manage In Third Person may not be a bad idea.

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