What attracts viewers to a streamer? The particulars of that answer are highly-subjective and vary from one streamer to the next. But in the broadest of terms, viewers carve time out of their schedules to take in the value that the streamer provides. The better a streamer is at understanding their value and delivering on it, the more likely they are to gain and retain the audience that is looking for what they offer.
I’m still working on figuring out my value as a streamer. Besides trying things out on my own to see what works, I’ve taken a keen interest in observing streamers of all sorts. What makes other streamers successful at what they do? Here are a few that have caught my attention and some of my notes on why they succeed!
My big focus for 2020 is video content. I want to continue growing as a streamer on Twitch while also establishing a presence in the realm of pre-produced YouTube content. For those who’ve taken the time to check out my streams or my recent run at YouTube content, I thank you from the bottom of my heart.
Both platforms require creators to work with video, but the processes for creating content for each are very different. Here’s what I’ve learned so far based on my time working with both.
With this being the month of Valentine’s Day, it would have been a perfect opportunity to lean into the theme of romance somehow. Instead, I picked stuff on a whim and ended up with a bunch of Spider-Verse paraphernalia. Happy February!
When Tetris 99 introduced Invictus Mode, I switched to playing that mode exclusively. Part of it stemmed from believing that I have the skills to compete at that level. Wins are sparse, but I’ve won enough Invictus matches to feel like this is the right mode for me.
Beyond that, I also chose to play Invictus matches as a means of attracting viewers to the stream. Skill can play a major factor when it comes to drawing an audience, and I felt like I had to play at Invictus-level difficulty in order to stand a chance against other streamers in the directory. Even though the focus of my show isn’t so much about competitive play, I figured that players streaming classic Tetris 99 would get left behind.
Skill still goes a long way, but the factors that determine viewership are more complicated than that.