Do you remember the Gears of War Mad World commercial? Up until that point, the game had been presented as a ‘dudebro’ shooter with all of the emphasis on its revolutionary cover mechanics and stop-and-pop shooting. Then the Mad World commercial hit television and it presented the game as something more emotionally charged. Unfortunately, it was all for the sake of advertising, as none of that Mad World feeling ended up making it into the game. Gears of War 2 sort of tried to capture that, but those few attempts came off as unintentionally funny.
While Marcus and company weave through bombastic firefights and kill all varieties of alien lifeforms in Gears of War 3, it actually manages to capture that Mad World feeling in a number of spots. In one particular case, it literally captures it, but that’s going way into spoiler-territory. Let’s back up and talk about this new, improved and somewhat more emotional Gears of War 3.
In Third Person 