Earlier this year, 2K Games revealed its next generation pricing for the NBA 2K21 series. While the current gen equivalents retain the standard $60 USD price point, the PlayStation 5 and Xbox Series X equivalents are listed at $69.99. More recently, Activision revealed that they were doing the same for their next gen iterations of Call of Duty: Black Ops Cold War.
Though 2K and Activision might be outliers in this practice, my spider sense is telling me that this $10 increase will be the standard going forward. As a consumer, I hate it. As a Canadian consumer, this is a double-whammy that might price me out of AAA gaming going forward.